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June 2nd -19th, 2016 // Oakland, CA // Cleveland, OH

Total Social Impressions

Million

*on location-enabled posts in-venue

Oracle Arena

Oakland, CA

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Quicken Loans Arena

Cleveland, OH

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Social Insights

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Other Key Insights

8,697 fans shared 11,319 location-enabled posts.

Average # of posts per fan: 1.3

Average # of followers per fan: 28,293

Average impressions per fan: 36,781

Media Breakdown

Instagram
82.29%

Twitter
17.17%

Foursquare
0.52%

Flickr
0.02%

Top League / Media Influencers

Posts x Follower Reach

GAME 1

Warriors

posts

4.4M

GAME 2

NBA

posts

15.7M

GAME 3

ESPN

posts

5.1M

GAME 4

ESPN

posts

5.1M

GAME 5

ESPN

posts

5.1M

GAME 6

ESPN

posts

5.1M

GAME 7

NBA

posts

16.2M

Top Individual Influencers

Posts x Follower Reach

GAME 1

G-Eazy

posts

2.2M

GAME 2

Precisava Escrever

posts

1M

GAME 3

2 Chainz

post

3.5M

GAME 4

Juan Rios

posts

133K

GAME 5

Everaldo Marques

posts

319K

GAME 6

Everaldo Marques

posts

319K

GAME 7

G-Eazy

post

2.2M

Social Championship

% of Total Mentions of LeBron James and Steph Curry

%

All 7 Games

Lebron

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vs.

%

All 7 Games

CURRY

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Lebron wins The Social Championship 5 - 2

GAME 1

LEBRON %
CURRY %

GAME 2

LEBRON %
CURRY %

GAME 3

LEBRON %
CURRY %

GAME 4

LEBRON %
CURRY %

GAME 5

LEBRON %
CURRY %

GAME 6

LEBRON %
CURRY %

GAME 7

LEBRON %
CURRY %

Most Number of Posts

GAME 1

Warriors

posts

GAME 2

NBA

posts

GAME 3

NBA on ESPN

posts

GAME 4

NBA on ESPN

posts

GAME 5

Sports In The Bay

posts

GAME 6

ESPN

posts

GAME 7

NBA Germany

posts

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80%

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